There is a fine line in football between ambition and recklessness. The Premier League era, and in particular the Abramovich-driven age of the super club in English football has permeated through the pyramid and, as much as we probably don’t like to admit it, conditioned us all to believe that ambition = spending.
An owner cannot look himself in the mirror, nor face his fanbase, without putting his hand in his pocket to spend extravagant amounts of transfer fees and wages that allow supporters either to puff their chests out, feel a sense of reassurance that it somehow equates to the club's custodians caring, or simply for something to be proud about on social media.
But, as we should all surely know by now, money, and the spending of it, doesn’t always buy you love, or success on the football pitch. In fact, when it goes wrong, it can do the complete opposite.
