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TV Tech
TV Tech
Tom Butts

Pearl TV: ATSC 3.0 to Reach 75% Penetration with Chicago Launch

Chicago.

As broadcasters continue to deploy ATSC 3.0, the current reach of 70% was achieved with the launch of NextGen TV in New York earlier this month with the WNET Group. That figure will jump to 75% with the anticipated launch of 3.0 in the nation’s third largest market, Chicago in early 2024.

Details of the Chicago launch are sketchy (currently WRME-LD, aka “Jewelry Television” is listed as the only 3.0 station in the windy city, according to rabbitears.info), but the prediction was made by Anne Schelle, managing director of Pearl TV, the consortium of broadcasters and manufacturers promoting NextGen TV, who told TV Tech last week that Chicago will launch in January. 

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