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GamesRadar
GamesRadar
Technology
Austin Wood

Peak's "8 bucks is still 5 bucks" view is a genuine look "behind the curtain" at "vibes pricing" across the industry, analyst says: "70 bucks seems right. All right, we'll try that"

Peak screenshot of pink and orange characters on a massive tree.

Nick Kaman of Peak co-developer Aggro Crab made a seemingly silly, very fair point when he reckoned that "eight bucks is still five bucks" when it comes to indie game pricing and player perception. Games director Mat Piscatella of analyst firm Circana says the idea is very real, and reaches way beyond the indie space, especially at a time of enormous price fluctuations in games.

Piscatella got onto the subject of price stability in a recent interview with GamesRadar+. Previously, he's noted a widening range of prices in games, including each year's top-selling games, and we're only seeing that widen with games in the single-digit range moving millions copies while more AAA games push the $70 and $80 ceiling and AA games sit happily at $40 or $50.

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