Peacock wants you to keep scrolling — and this time, it’s bringing AI along for the ride. At a preview event attended by Tom's Guide yesterday (March 12), NBCUniversal unveiled a slate of AI-powered features coming to the Peacock app. Think TikTok-style swiping, mobile gaming and personalized content all rolled into one.
The biggest headline? “Your Bravoverse”, an AI-powered Bravo experience guided by a digital version of the king of Bravo himself, Andy Cohen. Launching this summer, it promises endless swipeable clips, personalized playlists and a few surprises from Bravo’s deep archive.
Peacock isn’t stopping there. AI will also power live vertical sports broadcasts and in-app mobile games, letting fans watch, play and interact with their favorite NBCUniversal franchises — all without ever leaving the app.
All of these new features are designed "under the guise of super-serving the fans," said Matt Strauss, chairman of the NBCUniversal Media Group. "Vertical video really speaks to how people are using their phones ... This is just giving fans another way to enjoy the content."
Your Bravoverse, curated by AI and Andy Cohen's avatar
Peacock isn’t new to AI experiments. During the Paris Olympics, the service rolled out daily, personalized highlights narrated by an AI recreation of legendary sportscaster Al Michaels’ voice. The feature blended generative text and voice synthesis with hundreds of clips to give users tailored video recaps each day.
In a similar vein, this summer, “Your Bravoverse” promises an endlessly swipeable stream of clips pulled from decades of Bravo programming, stitched together into personalized playlists. Guiding viewers is a digital avatar of Cohen, created with generative AI to mimic his voice, style and unmistakable Bravo enthusiasm. Behind the scenes, AI will identify scenes and assemble narrative threads across seasons and franchises, in conjunction with editors reviewing everything to keep it on-brand.
"It’s a fusion of AI and human storytelling brought together to create a personalized experience for you with Andy Cohen as your guide," said John Jelley, senior vice president of product and user experience.
I asked the Peacock executives how fans can share and talk about these personalized experiences. “You’ll be able to share the experience,” Jelley noted. “On day one, we will focus on your sharing the experience versus your sharing individual clips.”
As the platform evolves, sharing will become an even bigger part of the experience. Peacock is working closely with the Bravo team to find the right moments and partnerships to make these clips naturally shareable on outside platforms like TikTok.
Vertical video and mobile gaming
Peacock is also leaning into vertical video in other contexts. This spring, live sports broadcasts will be reformatted to fit your phone screen, starting with National Basketball Association games. It’s the first time a streaming platform is offering a full live broadcast in vertical mode, so you can catch every dunk, block and buzzer-beater without rotating your phone.
"You can have the algorithm track where the action is, where the basketball is, follow it in real-time, crop the video in real-time, and then port it over so you can watch it on your phone," Strauss explained. "It’s taking vertical video to the next level."
On the gaming front, Peacock is turning its shows into interactive experiences. A hidden-object mystery game set in the Law & Order universe launches this spring, alongside an original detective story later in the summer. Trivia junkies can test their knowledge with daily Jeopardy! rounds, all inside the Peacock app.
Together, these new features show NBCUniversal’s bigger vision: Streaming isn’t just about watching shows anymore; it’s about turning fandom into a fully interactive playground, with an assist from AI.
