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The Independent UK
The Independent UK
National
Via AP news wire

Peacock strikes naming rights deal with home of Emmy Awards in downtown Los Angeles

Peacock Los Angeles Emmy Peacock Theater LA Live Cryptocom Arena
Invision

Microsoft Theater in downtown Los Angeles is changing its name to Peacock Theater, and the open-air plaza next to it will be known as Peacock Place.

The changes take effect July 11 as part of a multi-year naming rights deal between Peacock, NBCUniversal’s premium streaming service, and sports and live entertainment giant AEG.

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