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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Peacock's $110 Million NFL Playoff Gamble Pays Off, Tripled Subscriber Growth in Q1 While Still Cutting Losses

Peacock NFL Comcast Craig Moffett Wild Card MoffettNathanson NBCU NBCUniversal United States
NBCUniversal paid the NFL $110 million just for the rights to show one playoff game, the Jan. 13 Wild Card matchup between the Kansas City Chiefs and the Miami Dolphins, exclusively on Peacock. .

We knew NBCUniversal's decision to pay the NFL $110 million for the rights to an exclusive playoff game on Peacock drew a big audience and a lot of signups, but was it worth it in the end?

The answer seems to be yes, after NBCU parent company Comcast reported a tripling of Peacock Q1 signups amid an overall reduction in first-quarter losses for the subscription streaming platform. 

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