We're not quite halfway through the year, but HBO Max has already given us a candidate for the most contentious rebrand of 2023. Now just called Max, the streaming platform continues to be mocked online for having to use its new strapline to clarify that it is actually still the home of HBO content.
One big winner to emerge from the debacle is NBC's rival platform, Peacock. It's dramatically upped its street cred with a single tweet poking fun at the controversy. The platform has promised not to follow the same strategy (it may have taken some insight from the best branding books).
