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Daniel Frankel

Peacock Gets Another NFL Exclusive, Will Stream Opening-Weekend Game From São Paulo, Brazil

Peacock NFL Brazil São Paulo AFC NBC Wild Card NBCU

Exclusive games like Peacock’s Jan. 13 NFL wild card playoff between the Miami Dolphins and Kansas City Chiefs can move the needle with streaming subscribers, Hub found. .

After its exclusive presentation of an AFC Wild Card playoff game produced outstanding results, Peacock has booked another NFL exclusive.

Parent company NBCUniversal on Tuesday announced that an NFL opening-weekend game set for Friday night Sept. 6, live from São Paulo, Brazil, will be shown only on the subscription streaming service. (The NFL will announce the matchup when it publishes its schedule in May, but one of the teams featured will be the Philadelphia Eagles.)

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