PC Partner, the maker of AMD, Inno3D, Manli, Sapphire, and Zotac-branded graphics cards, expects its costs to rise meaningfully in the second half of the year, which will in turn increase graphics card pricing, particularly for entry-level budget cards. The price hike is expected to happen amid dropping shipments of add-in boards (AIB). Meanwhile, analyst Jon Peddie tells us that he doubts that shipments of consumer graphics cards are going down, but claims that the profits of graphics card makers are on the rise.
"In addition, graphics memory costs are expected to rise further, leading to a substantial increase in VGA Card* costs in the second half of the year," a statement from PC Partner in its financial results for the first half of the year reads. "The quantity of VGA Card shipments declined substantially in the first half of FY2026 as compared with the second half of FY2025, and availability of VGA Cards is likely to decline further in the second half of FY2026."
