New research released by the laundry brand, smol, has revealed that people who are currently over-washing their clothes could save enough to pay for their family’s entire festive feast by reducing their laundry by just 1.4 loads a week between now and Christmas.
With the average family Christmas dinner coming in at £31.50 and each average wash and tumble dry at £2.50, just over one less wash a week is enough to cover the cost of a meal for a family of four. One less wash a week should be easy for most, as smol has revealed millions of loads of laundry are done unnecessarily every week, with almost a fifth (16.8%) of people frequently or regularly washing their clothes when not noticeably dirty.
The research also found one less wash a week would save enough water for 22,000 cups of tea and enough energy to cook 40 turkeys. As the cost of living continues to bite into households budgets across the UK, smol has launched the ‘wash-o-metre’ - a new online value calculator.
