Inspired by the liberated colour palette of Luis Barragán, Paul Smith’s Los Angeles address is known for its monolithic pink façade which – against the near-perennial blue skies of California – has become one of the city’s most photographed spots (such is its ubiquity as an Instagram backdrop, its comes with its own #pinkwall hashtag).
The store first opened its doors in 2005, and nearly two decades on, the designer has drafted Standard Architecture to give the unique location a ‘facelift’. Reimagining the interior with a carefully curated selection of objects and furniture, the re-do also involves the addition of a new VIP lounge with its own dedicated entranceway. As for what stays the same, fear not, the pink exterior remains.
