A collaboration between function-forward power brand Braun and Paul Smith may not immediately feel like an obvious one, with a brand not known for monochrome futurism imbued with a joyful expression of colours. So what happened when the sartorial nous of Paul Smith was juxtaposed with the techy minimalism of the German brand?
With a portfolio of modernist, often Bauhaus-inspired designs, Braun is an award-winning brand known for domestic appliances, razors, and minimal alarm clocks. But they have always had a sleek line of watches with a spare, architectural vibe and have collaborated with Smith before (see the series of Braun and Paul Smith clocks).
