Paul O'Grady has sent a trademark dispute after a bar named a beer after his alter ego Lily Savage.
Liverpool based bar Dead Crafty Beer Company marked International Women's Collaboration Brew Day with a special IPA named Savage, brewed in collaboration with Top Rope Brewery. The red, glittery Bakewell Tart IPA was accompanied by a cartoon likeness of Paul O'Grady's alter ego Lily Savage, a drag persona he has used for years.
Discovering the new addition to their range, the Birkenhead native hit back at the brewery saying they did not have the right to use his image. The character of Lily Savage has been a registered trademark for decades.
