Golf fans were left miffed when Paul McGinley went 'full Alan Partridge' during Sky Sports coverage of the US Open.
Former Ryder Cup captain McGinley is one of the most knowledgeable and respected analysts in golf.
But it seemed like the Dubliner was scrambling for material during Sky Sports' marathon coverage of the major tournament at Brookline won by Englishman Matt Fitzpatrick.
Taking a break from the golf chat, McGinley delved into the bizarre topic of chickens in the United States.
As amateur William Mouw tapped in a birdie in front of the cameras, McGinley stopped his analysis of the event and instead went on to reveal a baffling chicken stat.
McGinley was heard saying: “Somebody told me a statistic - I don’t know how true it is and maybe I shouldn’t be saying it. But, there are over 20 million chickens a day in America that are killed."
He admitted: "I don’t know if that is true or not, but somebody who knows the business well said just how big that industry is.”
The moment wasn't lost on social media users, with many thinking that the 55-year-old was in need of a break.
One said: “Sky Sports are doing 12 hours of coverage today from the US Open. It seems to be getting to McGinley. Here he goes a little weird on the subject of chickens.”
Another said: "20 million chickens a day killed in US every day. Paul McGinley going full Alan Partridge on US Open."
Get the latest sports headlines straight to your inbox by signing up for free email alerts
