Music stars Paul Heaton and Jacqui Abbott are capping tickets for their new tour because of the cost of living crisis.
The Caravan of Love singer said their arena dates this winter, which include shows in London, Manchester and Birmingham, would only cost £30.
He said: "It's really important through the coming months and possibly years, that we tell the fans, 'we are getting paid enough and we want to keep it low for you'.
"I think people are delighted. I'm very much against greed within the industry, I feel that there is quite a lot. We are trying to just battle and do it for as low as we can and set a bit of an example."
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The duo are not alone. Singer Tom Grennan, 27 also has been praised for his efforts to make tickets for his UK arena tour next March as low as possible. "The pinch is real and I take it very seriously," he said.
His decision was backed by Paul who replied: "That's brilliant Tom! Hopefully other artists of your generation will realise, like you have, that this is going to really hit people hard. All the best."
Fans have questioned the costs of some forthcoming shows, with Arctic Monkeys from £72 and Bruce Springsteen tickets up to a whopping £500.
Heaton delighted fans in May by putting thousands of pounds behind the bar at 60 pubs to celebrate his 60th birthday.
He said at the time that he had originally planned to mark the occasion with a bicycle tour, on which he would have visited and performed at 60 pubs in the UK and Ireland.
The musician – who was previously a member of band The Beautiful South alongside Jacqui, 48 – said the idea was shelved due to recording delays caused by the pandemic.
He had said: "The next best way to celebrate this coming of age is to handpick 60 pubs across the UK and Ireland and put a given amount of money behind the bar of each."
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