Patrick Mahomes, four-time Pro Bowler, two-time All-Pro, and Super Bowl 54 MVP cannot be a spokesman for alcoholic beverages. NFL rules prohibit active players from pitching booze.
While there’s plenty of crossover between gridiron and brewery when it comes to using retired players and coaches for ads or using rare Browns wins to douse a city in light beer, you won’t see an active player talking up his favorite IPA in exchange for cash.
To further complicate matters, there’s only one official beer (and hard seltzer) sponsor for the entire league. That’s Anheuser-Busch’s Bud Light, which we’ll all be starkly reminded off once commercial breaks come back to haunt our Sunday afternoons this fall.
