LIV Golf was a disruptor in its first year. Now it wants to be an innovator.
Whether you believe it or not, LIV wants to be additive to the professional golf scene and provide fans with a different form of entertainment. It certainly does the latter with its no-cut, shotgun-start events that offer music playing throughout the round and countless activities in its fan village in addition to the on-course product. At times, the festival-like atmosphere makes you forget you’re at a golf tournament.
