
Bringing back an 'old favourite', while giving the product a modern revamp is not always an easy thing to do. This is what Patagonia faced with the reintroduction of the M10, a waterproof and breathable jacket that was much-loved by climbers but discontinued six years ago.
The M10 is now available with a half zip (M10 Anorak) and full zip (M10 Storm) at similar price points.