Patagonia may have made climbing cool, but Klattermusen has been outfitting climbers since the 1970s – now it's putting the sport back in the spotlight

Klattermusen Go Feel High Collection.

Climbing has always been part of outdoor culture, but lately it feels as though the sport is having a much bigger moment.

From packed bouldering gyms and a renewed interest in traditional climbing to the rise of climbing-inspired fashion, the discipline is increasingly shaping the direction of the outdoor industry.