Patagonia founder Yvon Chouinard, 87, has a life update: He’s been “working harder than an 87-year-old should.” However, as detailed in the company’s latest Work in Progress Report, which details Chouinard’s decision to give away his wealth and devote the company’s excess profits to literally saving the planet, he feels he doesn’t have a choice. “The planet is in bad shape,” Chouinard wrote in the report.
Patagonia explained that the report is called “Work in Progress” to refer to the notion that the company sees itself as an experiment in doing business differently, and is a work in progress itself. Over the past year of working on the report, Patagonia added, the company decided to include narrative storytelling for context, along with data and metrics.
