Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Preston Fore

Patagonia founder lived on $1 a day and cat food before making it—when he hit billionaire status, he was so angry he gave away his $3 billion company

Yvon Chouinard (Credit: Ilya S. Savenok/Getty Images for Disney+)

For many business leaders, joining the billionaires club is the ultimate badge of success—placing them among the ranks of Warren Buffett, Bill Gates, and Jeff Bezos.

However, for Yvon Chouinard, the founder of the outdoor apparel company Patagonia, being highlighted as a member of the ultrawealthy was “one of the worst days of his life.”

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.