Patagonia CEO says climate denialists are delusional: ‘If you step out of a window from the third floor talking about how gravity doesn’t exist, you’re still going to hit the ground’

(Credit: Courtesy of Patagonia)

• In today’s CEO Daily: Diane Brady talks to Patagonia CEO Ryan Gellert.
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Good morning. Consider the challenge of leading Patagonia. Your founder transferred his ownership of the company to a trust and nonprofit three years ago, declaring “Earth is now our only shareholder.” Your job is to sell clothes while educating your customers that your industry hurts the planet and they probably buy too much. And your mission to combat climate change becomes politicized, making your brand a target for accusations of bias and fear-mongering, not to mention at odds with a U.S. president your company sued during his first administration.