Patagonia, the all-conquering Californian outdoor brand, needs little introduction. As well as consistently producing excellent outdoor gear since it was founded by Yvon Chouinard in 1973, it has led the way when it comes to sustainability, providing the example for other outdoor brands to follow. It’s been pledging at least 1% of its profits since 1985 and, in 2022, it made the pioneering move of donating all its non-voting stock to the Holdfast Collection, a non-profit at the vanguard of the fight against climate change. It’s this blend of sustainability and quality that puts Patagonia among the most expensive outdoor brands but also one of the most loved.
