Passionflix is a streaming service dedicated to bringing romance novels to life as movies, series and short films (called "Quickies"). Unlike other studios and networks (ahem Netflix and Persuasion), Passionflix is devoted to bringing books to life as authentically as possible. That means everything from word-for-word dialogue to the tiniest of details that are included in every series or movie because they’re important to fans.
Under the watchful eye of CEO and frequent director Tosca Musk (sister of Elon), Passionflix adapts bestselling romance novels into movies and series. The platform launched in 2017 as a means to develop content strictly in the romance sphere. As a billion-dollar industry, romance books drive the publishing world and Musk saw the potential to create a place for those books to come to life as films.
