On Friday, China’s State Administration for Market Regulation (SAMR) called upon three of the country’s leading food delivery platforms: Alibaba Group’s (NYSE:BABA) Ele.me, Meituan (OTC:MPNGY), and JD.com (NASDAQ:JD). The regulator urged these companies to adopt more “rational” competitive practices amidst an escalating price war within the sector.
SAMR’s intervention emphasized the need for these platforms to curb excessive discounting and promotional tactics. The regulator stressed the importance of fostering fair competition and maintaining a healthy market environment that benefits all stakeholders, including consumers, merchants, couriers, and the platforms themselves.
