Elon Musk has wasted no time in showing the world that Twitter Inc.’s new sheriff is in town — or rather its “chief twit” is. That was his new Twitter bio last week when he walked into the company’s San Francisco headquarters holding a sink, a gag prop for a tweet. He then made plans to radically change the company’s blue-badge verification policy and also tweeted (and deleted) a vile conspiracy theory about Nancy Pelosi’s husband that augurs a chaotic approach to content on the site. And according to a filing on Monday, Elon Musk is now the sole director of Twitter after the removal of the entire board.
So far, so Musk.
His breakneck pace of activity is probably giving whiplash to staff at Twitter, who are used to a slow, consensus-based approach to change. In just the last three days, he has scoped out radical reforms including deep job cuts, while also signaling a chaotic and confused approach to improving “free speech.”
