Parkdean Resorts has announced a six-figure upgrade to accommodation at one of its Devon holiday parks.
The firm, which owns and operates four parks in the county, has said Challaborough Bay Holiday Park will receive an injection of £280,000 to pay for 12 new replacement caravans.
The funding, which will also go towards installing wifi at the park, is part of the group’s £140 investment programme in its portfolio of almost 70 parks across the UK.
Challaborough Bay employs 90 people in peak holiday season, and had 21,000 visitors last year. Steve Richards, chief executive of Parkdean Resorts, said the investment was “great news” for the local area.
Mr Richards said: “By investing in our parks, we’re not only improving the guest experience, we’re also ensuring that holidaymakers keep coming back year after year, spending money in local shops, attractions, pubs and restaurants, and supporting the communities that rely so heavily on tourism.
“2021 was a huge year for staycations, and our teams will continue to go above and beyond to deliver phenomenal service to our guests, making sure that 2022 is even better.”
Nationwide, Parkdean Resorts’ £140m spend will include more than 850 new caravans and lodges and new developments at 16 parks.
More than £13m has been invested in the company’s ‘Parks of the Future’ initiative. Three parks, including its site in Newquay, Cornwall, will benefit from the introduction of new activities, facilities and accommodation.
Newcastle-based Parkdean is widely reported to have been put for sale by Canadian investment group Onex, which bought the firm for £1.35bn in 2016.
Bourne Leisure, the owner of holiday companies Haven and Butlins, is reported to be working on a bid for the firm.
As well Challaborough Bay, the business owns and operates parks in Bideford Bay, Ruda and Torquay in Devon.
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