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R. Thomas Umstead

Paris Olympics Coverage Kicks Off With Soccer, Rugby Matches

Olympics NBC Peacock Soccer Rugby USA Network NBCU NBCUniversal Lee Berke
Stade de France, venue for Rugby Sevens at Paris Summer Olympics.

The Paris Summer Olympics opening ceremony takes place this Friday, but action kicks off Wednesday (July 24) with the opening stage of the soccer competition.

NBCUniversal's live coverage of the games on NBC, Peacock and USA Network, along with its celebrity-heavy lineup of shoulder programming, should help keep viewers tuned in throughout the three-week Olympics run, sports TV observers said. 

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