Paris Hilton is returning for another chapter with Karl Lagerfeld. The fashion house has extended its relationship with Hilton, who will front its fall/winter 2026 and spring/summer 2027 campaigns, continuing a partnership that began with the brand's fall/winter 2025 campaign.
The latest campaign introduces a new element to the relationship: Not-Karl, a digital character created for the Karl Lagerfeld universe. The character appears alongside Hilton in the fall 2026 campaign, which was photographed by Matt Easton.
The renewed partnership was reported by Women's Wear Daily, which spoke with Karl Lagerfeld CEO Pier Paolo Righi about Hilton's return and the introduction of Not-Karl. The fashion house has also officially announced the campaign and currently features Paris Hilton and Not-Karl across its own digital channels.
