Paris Hilton has launched a new nationwide initiative to support female small-business owners affected by disasters, expanding her philanthropic efforts that began after the devastating Los Angeles fires. The pop culture icon and entrepreneur is personally donating $350,000 to kick-start the Back in Business Recovery Fund, with a goal to raise at least $1 million by the end of March.
"Women-owned businesses are really the heart of so many of these communities," Hilton told The Associated Press. "I want to be able to lift up and support them, shine a light on them and really make a difference in their lives."