Get all your news in one place.
100's of premium titles.
One app.
Start reading
Marie Claire
Marie Claire
Lifestyle
Danielle Jackson

Paris Hilton Becoming a Brunette Was Nowhere Near My 2026 Bingo Card

A white woman with blonde hair wears a blue gown and poses in front of a blue and white background at an event.

If you ever needed a reminder that it's never too late to reinvent yourself, just look at Paris Hilton. For the last three-ish decades that she's been famous, her hair has always been the same stunning shade of platinum blonde, but to the surprise of practically everyone, that all changed this past weekend when she decided to try out life as a brunette.

On May 16, the 45-year-old reality star and Parivie founder walked the runway at the Gucci Cruise 2027 fashion show. The look she wore featured a high-neck, lemon yellow maxi dress with a gold belt design that she paired with green and red Gucci belt and black, knee-high boots. Most noticeably, her hair was different. Hilton strutted down the runway wearing long, bone-straight hair that was a deep brunette color in lieu of her typical blonde hair. She also wore a long side bang that was cut just past her eyebrows. There's a good chance that the new hair color was just a temporary switch she made specifically for the show, but permanent or not, I definitely never thought I'd see this day.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.