The Seine River in Paris, once polluted, is now being utilized by Chase Bank as a unique venue during the Summer Olympics. The bank, in collaboration with Visa, is introducing a floating lounge exclusively for holders of the Chase Sapphire Reserve card. This initiative is just one example of the various marketing strategies being employed by companies during the Olympic Games.
Paris 2024 organizers are projected to generate approximately $1.3 billion in sponsorship revenue from a combination of domestic partners, including Accor and LVMH, and international partners such as Coca-Cola and Omega watches. Anheuser-Bush InBev has made history by becoming the beer sponsor for the Games, featuring a non-alcoholic brew as part of the event.
