New research by Virgin Media O2 in support of Safer Internet Day, shows that over half of parents admit they are unaware that children can donate to content creators online. However, the research shows that donating to streamers is amongst the most popular way for children to spend their money online, with almost a fifth of parents claiming their young ones have done so.
In recent years, influenced by the pandemic, there has been a rise in the popularity of content creators and streamers and is now one of the most popular entertainment industries in the world. Many youngsters and children now see this as potential career path.
Almost a fifth of all children who donate to streamers without asking their parents for prior permission do so because they are concerned their parents would say no. They also admit that if they had their own money, whether from pocket money or a part time job, they would be likely to spend at least part of it donating to their favourite streamers.
