More than a third of parents live in 'constant fear' of their child losing their favourite toy, according to new research.
As any parent knows, many younger children have a favourite toy that they love to take everywhere with them. Quite often, these toys offer the child a sense of comfort, and might also be used as part of the bedtime routine to help children fall asleep. It might be a sensory toy that they have had since birth, or maybe they've become really attached to part of a plush stacking toy, or even have an interactive pet that they love to take along on their adventures. But parents also know that if that toy goes missing, then all hell can break loose!
