One in four parents regularly share data with their children as a reward instead of giving pocket money amid the cost of living crisis, syncing plans so they can get the most value for money while keeping the family connected. EE says that swapping cash rewards for data is becoming a popular way to reward children, according to a new survey.
The research of 2,000 UK adults shows that a quarter of parents say they are keen to try using data as an incentive for chores or good behaviour. Parents agree that the most valuable chore-for-data should be washing the car, which is worth 173 megabytes of data, enough for 10 minutes of TikTok videos.
This is followed by sweeping leaves (158MB) which would allow two hours of music streams, hanging out laundry (150MB), walking the dog (149MB) and tidying their bedroom (147MB) which would each cover streaming music on Spotify for around 1 hour.
