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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Paramount Pitches Performance of Programming, Ad Tech (Upfronts)

Paramount John Halley
John Halley Paramount Global.

Paramount Advertising is pushing to put a positive spin on its performance as this year’s upfront market approaches.

Big hits on a broadcast network? CBS has them with Tracker and Elspeth. Big ratings for specials? Check. Another season of Yellowstone? Yes. Giving clients free attribution research so they can see their return on investment? Done.

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