In the game of football, possession is everything. And when it comes to the highly anticipated Super Bowl, the advertising battlefield becomes just as competitive as the on-field action. One studio that is set to dominate the commercial breaks during this year's Big Game is Paramount, with nearly a dozen spots lined up for its upcoming and existing releases.
Paramount is expected to unveil ads for a variety of films, including the post-apocalyptic horror prequel 'A Quiet Place: Day One,' the reggae biopic 'Bob Marley: One Love,' and 'IF,' a live-action/animated fantasy comedy directed by John Krasinski and starring Ryan Reynolds. Paramount's extensive presence during the Super Bowl is not a coincidence; the game will be airing on CBS, a sister company of Paramount.
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