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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Paramount Advertising Launches Self-Service Platform for Smaller Businesses

Paramount Plus on cellphone screen.

 Paramount Advertising said it launched its self-serve ad buying platform, designed to attract more ad dollars from small and mid-sized businesses and other marketers that haven’t advertised on television.

The Paramount Ads Manager helps smaller businesses create, manage and track their commercials streaming on Paramount Plus and Pluto TV.

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