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Homes & Gardens
Homes & Gardens
Julia Demer

Parachute for $12? The Luxury LA Bedding Brand’s Sold-Out Target Collection Is Back – and I Don’t Expect It to Stay in Stock for Long

Blue pinstriped Parachute for Target cotton duvet set styled atop of a wood-clad mid-century bedroom accented with books, plants, and sculptural objects.

I first fell in love with Parachute during a stay at one of my favorite design hotels: the Santa Monica Proper, designed by none other than Kelly Wearstler. The bathrobe I swaddled myself in proved to be the gateway into what would become a dangerous – and very expensive – obsession with the Los Angeles-based bedding brand.

Now, my bank account, too, is enjoying a bit of a vacation. Parachute has just brought back its sold-out collaboration with Target, spanning cotton sheet sets, duvet covers, gauzy bed blankets (a house signature), quick-drying towels, and, of note, a hotel-worthy lineup of robes. Expect organic textures, yacht stripes, and California cool expressed through sun-washed palettes and an easy, lived-in sensibility.

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