When brands reformulate, reactions are mixed. Foundations lose coverage. Sodas taste less sweet. And are protein bars shrinking? But Parachute’s latest bath towel reformulation — or rather, refabrication — is one worth celebrating.
The Organic Plush Bath Collection is, reportedly, Parachute’s densest, softest, and most absorbent towel yet. The lineup includes a washcloth, hand towel, bath towel, and bath sheet, available in the brand’s signature hues: White, Bone, Sage, and Adobe.
