Pantone has created a new colour intelligence and forecasting tool as part of its Pantone Connect system. In the company's typically colourful verbosity, it bills Color Insider as an "aesthetically provocative and culturally relevant color centric trend service”.
What that means is that it's an app that features colour trend insights from a global colour data tool that aims to show designers what colours are trending in different industries and locations. The idea is that this can aid the research and inspiration stage of the design process. Pantone says the tool will be updated with new data and content every week.
