Pantone’s Color of the Year for 2026 has proven oddly divisive after the company picked a “billowy and balanced” shade of white for the first time in its annual selection.
The color called “Cloud Dancer” — the same shade as milk, a pair of AirPods or a blank sheet of paper — is said to represent the collective sense that society is “craving respite, less noise, less fun, more simplicity” and an opportunity to embrace a “fresh start.”
