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Evening Standard

World

Syraat Al Mustaqeem

Pantone Colour of the Year 2023: What is ‘Viva Magenta’?

Pantone Leatrice Eiseman

Berry is the hip colour for 2023
(Picture: Huge)

Pantone has painted the town red, but with shades of blue, with their choice for colour of the year.

Pantone 18-1750 “Viva Magenta” is the berry shade of red reserved for 2023, situated between a cool and warm tone - but effortlessly vibrant.

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