Glasgow cult favourite Panther Milk will appear on BBC's Dragons' Den on Thursday of this week in the hope of taking the unique brand worldwide - and a local bar will be showing the episode live.
Creator Paul Crawford shared that he will be watching the episode of Dragon's Den "behind the couch", but supporters of the Glasgow brand can head down to Bananamoon in the city centre to watch the show.
Speaking to Glasgow Live this week, Paul said: "Actually, we're doing a wee broadcast night in Bananamoon, one of my pals actually owns it, so we're doing a wee night in there on Thursday.
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"It'll be a bit cringey watching myself on the screen, but I'm really looking forward to it."
The bar on Great Western Road will be holding the special event for invited guests only, with the tagline reading: "Tune in to see if we are shaking paws or drawing claws” as per Panther Milk.
Vegan Panther M*lk has been served up in Glasgow for years, previously at a secret bar in Mitchell Lane and more recently in venues like Bananamoon on Great Western Road.
Now the brand has become a cult favourite in the city, with the recipe coming from a mixture of Barcelona links when Paul tasted Leche De Pantera for the first time at a music festival.
So creator Paul Crawford now has the chance to take the product worldwide with help from the Dragons' - but will it be a sour affair, or a blend of perfection?
The episode featuring the Glasgow cult brand will air on Thursday March 24, at 8pm on BBC One.