A wave of last-minute shoppers has flooded Apple stores across the United States as fears mount that President Donald Trump's sweeping new tariffs could dramatically inflate iPhone prices. With a 54% levy on Chinese goods looming, consumers are racing to beat the hike—prompting analysts to warn that the cost of Apple's most popular product could soar by hundreds of pounds.
According to Bloomberg, multiple Apple retail locations reported unusually busy weekends as worried customers rushed in to purchase iPhones ahead of anticipated price increases. Store employees likened the atmosphere to Christmas shopping season, saying many buyers were driven by speculation that new tariffs would push prices to unprecedented levels.
