Panerai is returning to its roots this year with the launch of new Radiomir collections at Watches and Wonders 2023, in a modern rethink of the military watch originally presented in 1935.
‘The history of Panerai is an authentic journey full of value and pioneering innovations developed for performance in response to evolving technical needs,’ says Panerai CEO Jean-Marc Pontroué. ‘This year’s launch of the Radiomir collection defines where it all began for us. It was the invention of the radiomir substance for the Italian Navy that set in motion Panerai’s legendary story, and a Radiomir was the first ever Panerai watch made. As we are projecting into the future with advances in sustainability and new materials, it is more important than ever for us to remember our origins, leveraging our undisputable heritage.’
