Last July, Panerai launched the limited-edition Radiomir Eilean to coincide with the yacht's stop near Portofino in Italy. This June, the historic ketch will sail along the Amalfi Coast with buyers of the Radiomir Eilean Experience Edition on board.
Available in 50 pieces, the model is the first Panerai Experience Edition watch accompanied by an exclusive digital component.
Each buyer will receive one of the 50 Panerai Genesis NFTs in a cryptographic wallet. Within this collectable, an evolutive, one-of-a-kind artwork has been produced by an NFT artist.
The digital asset will provide exclusive content directly related to Panerai Experience Edition watches and will evolve as the experience unfolds to reveal the art piece.
Each NFT will be uniquely time-stamped to reflect the specificities and personalisation of each buyer's experience.
The ownership further allows priority access to all future web3 initiatives from Panerai, which has partnered with Arianee, the leading end-to-end web3 solution, to guide its entrance into this revolutionary technology.
This is only the beginning of a deepening engagement in the world of web3. In time, every Panerai watch will be issued a Digital Passport, as a service to protect its valuable, singular identity, maintain an open line of communication with the brand, and unlock benefits and services.
The NFTs will provide definitive proof of ownership and deliver access to an enhanced client experience, benefits and services.
Owners of the Radiomir Eilean Experience Edition will enjoy seafaring on Eilean, built in 1936 by William Fife III of Fife boatyard in Fairlie, Scotland.
In 2006, the Bermudan ketch was discovered in an abandoned state and languishing in a mangrove bay in Antigua by Panerai's former CEO Angelo Bonati.
Eilean was given a new lease of life in Italy, with her restoration employing traditional techniques to ensure that the result would be as faithful as possible to the original.
Housed in a 45mm patina steel case, the Radiomir Eilean Experience Edition features bronze accents salvaged from the boat during the restoration. The bronze part of the caseback is engraved with Eilean and 1936.
Echoing the colour of the ocean, the dial is deep blue with luminous Arabic numerals and hour markers. The limited-edition is powered by a hand-wound mechanical movement with a power reserve of three days.
