Panera is putting new limits on its beverage subscription, officially dropping the "Unlimited" branding and capping the number of drinks members can redeem each month.
Beginning August 19, the company's Unlimited Sip Club subscription service will be renamed MyPanera + Sip Club. While the price remains unchanged at $14.99 per month or $119.99 annually, members will now be limited to 30 self-service beverage redemptions per month, ending the program's previously unlimited offering.