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The Independent UK
The Independent UK
Erin Keller

Panera quietly ends its ‘unlimited’ drink club membership

Starting August 19, Panera’s Sip Club will become MyPanera + Sip Club, keeping the same price but limiting members to 30 free beverage redemptions per month instead of unlimited drinks - (Getty)

Panera is putting new limits on its beverage subscription, officially dropping the "Unlimited" branding and capping the number of drinks members can redeem each month.

Beginning August 19, the company's Unlimited Sip Club subscription service will be renamed MyPanera + Sip Club. While the price remains unchanged at $14.99 per month or $119.99 annually, members will now be limited to 30 self-service beverage redemptions per month, ending the program's previously unlimited offering.

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