Pandora began as a small family-run shop in Copenhagen – nearly 30 years later, it’s one of the world’s most popular jewellery brands. Loved for its sculptural ‘Essence’ range, collaborative collections and lab-grown diamonds, Pandora’s charm bracelet concept remains its most popular line.
Earning the brand global fame in the Noughties, the modular concept allows you to customise a bracelet, bangle or necklace with individual charms that slide or snap on. Whether marking a milestone like an anniversary and birthday or symbolising a birthstone or special memory, there are nearly 1,000 charms to choose from, adding to their collectable appeal.
