A contemporary behemoth of the jewellery world, Pandora comes from surprisingly humble origins as a family-run jewellery business in Copenhagen. Founded in 1982, its covetable charm bracelet concept took it global in the noughties – but the label has a knack for staying relevant.
Pandora launched its ‘essence’ line in 2024, and it’s fast become one of my favourite accessible jewellery collections. Rivalling the likes of Missoma and Monica Vinader, the pieces are firmly mid-range (between £45 and £109), and have garnered the label a whole new fashion fan base.
